At AWRY [UH] + [RY] our goal is to just make guys like you feel good, like really good. We're doing that by designing men's clothing that doesn't just fit—it flaunts!
We started out of a garage and a spare bedroom in Austin, TX in 2022, launched in 2023, and are now among the fastest growing apparel brands in the USA! Yes, we're pretty new. No, our clothes don’t suck. We’ll bet our pairs are sexier, comfier, and higher quality than anything else in your closet!
"Awry" isn’t an acronym or a random assortment of letters; it’s a word that means “away from the expected or normal path.” Convention says men must be conservative and inexpressive with their apparel, but that’s pretty dumb, isn’t it? We don't subscribe to that idea at all!
"Awry" also means “perverse” or “wrong," so naming the brand AWRY is our way of smirking at anyone with a narrow idea of masculinity and of what men should or shouldn’t wear. We believe you deserve to look sexy and feel confident, no matter how little you’re wearing.
That's me, the guy writing this, and the guy who's designed just about every product you see on this website. My name is Quinn, and I'm the owner and head honcho for most things at AWRY. These are some totally candid shots of me casually designing products. We definitely didn't stage them to make me look more professional and good looking than I actually am.
We really did start in a garage and spare bedroom. Here are the pics to prove it! We've never let being small get in the way of producing some really awesome products. We have quickly grown beyond our humble beginnings thanks to our small but mighty team and each and every one of our tens of thousands of happy customers who have taken a chance on us. Thank you!
THE NEXT STEP
We can't wait to keep growing with you! New product lines of stunning athleticwear, swimwear, underwear, loungewear, and more are launching as quickly as we can make them! Keep a close eye out (or join our email list) to stay in the know on what's to come!